Here's the marketing strategy we used for our Learn To Sail program this year: http://columbus.sailingforums.com/?p=338
Nice idea, Merrily! Sure it was much work to prepare, however: congrats you have realized it. At GER we don't have such a parade, usually, perhaps at the famous German-Carnival, yes. But that would mean, one had to throw cookies and sweeties, chocolates and flowers to the spectators and scream "Helau" or "Alaaf"... Ciao LooserLu